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The Split With Rab's dive into the new media world, along with its new roster of directors, Producer Allison Freitas and staff have been working to keep the company's advertising work separate from film projects and web series. Their final solution is very simple: draw a line. "Mixing film with advertising is generally frowned upon in the industry," said Freitas, "frankly, for no reason. But we also felt that our company goals were getting crossed, and it was getting confusing as to what exactly we do."
Currently penned as Rab's "Music Video, Commercial, and New Media" division, Rab Media will stay clear of its parent Rab Studios, which is strictly devoted to feature film, short, and episodic work. "Each website will have the same basic layout," said Creative Director Robert Bartolome, "but one will have the inverted Blue colors, to contrast our trademark yellow." According to Freitas, the home page of rabstudios.com will look similar to the picture seen above, giving users a clearly-defined choice. However, typing in rabmedia.com will take users directly to the media website, for the convenience of potential clients. Freitas explained, "The goals of each site will be clearer and more direct. Rab Media is selling services, whereas Rab Studios is showcasing and selling projects." Look for updates to take place in the coming weeks. |
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